Netflix Inc.’s, movie-by-mail business shares hit a 52-week high on Tuesday, and reached their highest price in the company’s public history.

Los Gatos-based Netflix hit $267.78 per share on Tuesday, after closing Friday at $264.51.

The company for years depended on a solid, simple, low-tech business model, where it mailed DVDs to customers in distinctive red-and-white envelopes, charging people a monthly fee based on how many discs they wanted at one time. Netflix still has plenty of loyal customers who watch those movies and faithfully mail them back in postage paid envelopes.

However Netflix has not steered away from trying to make money in other ways. It has moved into video on demand, and has struck deals with sometime rival TiVo Inc., for example, to make it easier for Netflix subscribers to watch movies and television shows.

It earned $60.2 million in the March quarter, for example, nearly double what it earned a year earlier.

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