ACSI Study Shows US Customer Satisfaction Slumps At Online Brokers

According to an annual US survey showed that the consumer satisfaction improved slightly in 2011, in keeping with the country’s slow economic growth but it failed to return to pre-recession levels.
Today, the economic indicator of the country, the American Customer Satisfaction Index (ACSI) reported that the overall, American customers’ assessment of retail products and services increased 0.7% to 78 out of a possible score of 100.
ACSI in its latest survey report said that the nearly 1,250 customers of online brokerages were asked during the last quarter of 2011 to rate their levels of satisfaction with the organizations on a 100-point scale.
Founder of ACSI, Claes Fornell said that although efforts by brokerages to get better and recover their websites for making and recording transactions, market performance plays an immense role in shaping investor satisfaction, added that the American customers obviously are going to be less pleased.
The annual survey report showed that the equity markets of the United States last year mostly flat after a roller-coaster year fueled by improbability surrounding the country’s economic recovery, the country’s credit rating downgrading and the severe debt crisis in European region.
The report showed that the three brokers tied for the top spot at 79 are American banking company Charles Schwab Corp, financial company E*Trade Financial Corp and financial service corporation Fidelity Investment and they are followed by the American online broker TD Ameritrade with a 78.
ACSI report said that the New York-based finical services providing company E*Trade showed the biggest improvement from the year before, and Schwab fell with 1.3%, while Fidelity and TD Ameritrade both gained 1.3%.
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