HRAL, HearAtLast Holdings, Inc., HRAL.PK

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HearAtLast Appoints Louis Isabella as New Chief Financial Officer

Friday July 31, 2009

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HearAtLast Appoints Louis Isabella as New Chief Financial Officer

HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates its wholly owned subsidiary of hearing stores co-located within select Wal-Mart stores throughout Canada. Their chain of hearing stores specializes in the sale of digital hearing aids and testing services. The Company is the affordable hearing solution for Canadians, combining the most sought after retail space in North America with convenience and location. HearAtLast provides state-of-the-art Hearing Testing and Dispensing services to individuals with all types of measurable hearing loss.

HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, high end ear buds and assistive listening devices. The Company’s mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense the latest in Name Brand digital hearing aids.

Recently, HearAtLast Holdings, Inc. (HRAL.PK), a leading provider of suitable affordable solutions to clients with hearing needs in the billion dollar hearing loss market, announced the appointment of Louis Isabella as the new CFO of the company.

Mr. Isabella brings many years of experience assisting corporations with their financial management and structuring of both growth and expansion opportunities. He has assisted several corporations throughout North America in navigating and negotiating their retail platform on a licensing and franchisee basis.

Mr. Isabella is a partner at Evans Martin LLP, Chartered Accountants and through this relationship he will bring a large team of accounting, financing, auditing and taxation support to HearAtLast that will also play an integral role in the Company’s full disclosure by having an “Adequate Current Information” status with Pink Sheets.

As the new CFO of this rapidly expanding company, “HearAtLast has an exciting future and a focused business plan that will address the untapped multi-billion dollar hearing aid and hearing accessory market throughout Canada and the U.S.A.,” states Isabella.

“Mr. Isabella and the additional infrastructure provided by Evans Martin LLP is a major addition to the HearAtLast management team as we stabilize and expand our Hearing Store model,” states CEO Matt Sacco.

More abour HRAL at www.hearatlast.com

Contact:

Investor Relations:
HearAtLast Holdings, Inc.
Aldo Rotondi
416-436-3795
investorrelations@hearatlast.com

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