MEXICO CITY, - May 31, 2010 (CRWE NEWSWIRE) - Grupo Elektra, S.A. de C.V. (BMV: ELEKTRA*; Latibex: XEKT), Latin America’s leading financial services company and specialty retailer, announced today that its Italika brand is celebrating its fifth anniversary, and has established itself as the leading seller of motorcycles in Mexico, with a 55% market share.

At an event attended by Ricardo Salinas, President and Founder of Grupo Salinas, at Italika’s assembly plant, which is located in Toluca, State of Mexico -with an annual production capacity of 300,000 units- Mr. Salinas congratulated the staff for generating safe, efficient and comfortable transportation options for thousands of families in Mexico and a growing number of countries in Latin America. He encouraged the team to continue expanding into new markets to benefit more users in the future.

Over the past five years, 800,000 Italika motorcycles have been sold thanks to superior designs that meet customer needs, with optimum quality control, unparalleled support and service in more than 500 service centers, and an extensive inventory of original equipment parts at the 7,000 square meter central distribution warehouse.

Grupo Elektra looks forward to providing continued efficient transportation options that improve productivity and living standards for a growing number of families with Italika products.

Company Profile:

Grupo Elektra (www.grupoelektra.com.mx) is Latin America’s leading financial services company focused on the mass market. The Group operates more than 2,000 points of sale in Mexico, Brazil, Guatemala, Honduras, Peru, Panama, El Salvador and Argentina. Grupo Elektra also sells and markets its consumer finance, banking and financial products and services through Banco Azteca branches located in Mexico, Brazil, Panama, Guatemala, Honduras, Peru and El Salvador.

Grupo Elektra is a Grupo Salinas company (www.gruposalinas.com), a group of dynamic, fast-growing, and technologically advanced companies focused on creating shareholder value, contributing to build the middle class of the countries in which they operate and improving society through excellence. Created by Mexican entrepreneur Ricardo B. Salinas (www.ricardosalinas.com), Grupo Salinas operates as a management development and decision forum for the top leaders of member companies. The companies include TV Azteca (www.irtvazteca.com), Azteca America (www.aztecaamerica.com), Grupo Elektra (www.grupoelektra.com.mx), Banco Azteca (www.bancoazteca.com.mx), Afore Azteca (www.aforeazteca.com.mx), Seguros Azteca (www.segurosazteca.com.mx) and Grupo Iusacell (www.iusacell.com.mx). Each of the Grupo Salinas companies operates independently, with its own management, board of directors and shareholders. Grupo Salinas has no equity holdings. However, the member companies share a common vision, values and strategies for achieving rapid growth, superior results and world-class performance.

Except for historical information, the matters discussed in this press release are forward-looking statements and are subject to certain risks and uncertainties that could cause actual results to differ materially from those projected. Other risks that may affect Grupo Elektra and its subsidiaries are identified in documents sent to securities authorities.

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