The federal government is getting ready to hire what it calls a “Behavioral Insights Team” that will be looking for ways to subtly influence people’s behavior, according to a document describing the program obtained by sources. Critics are cautioning that there could be unintended consequences to such policies, while supporters say the team may be able to make government and society more efficient.

While the program is still in its infant stages, the document revealed that the White House is already working on such projects with almost a dozen federal departments and agencies which includes the Department of Health and Human Services and the Department of Agriculture.


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